Flipkart Minutes celebrates its 1st Anniversary and Unlocks Big Deals, Birthday Treats, and Return gifts

Flipkart, India’s homegrown e-commerce marketplace, marked the first anniversary of its quick commerce offering, Flipkart Minutes, with a series of vibrant on-ground activations and digital experiences across cities from August 18th to 20th. The 3-days celebration was designed to thank customers for making Flipkart Minutes an integral part of their daily routines, while highlighting the platform’s rapid growth into one of India’s fastest-growing quick commerce services. Through a mix of interactive installations, voice-note surprises, vending machine treats, and limited-time offers, Flipkart Minutes created a joyful and immersive experience that reflected the brand’s evolving role in everyday shopping.

Launched in August 2024, Flipkart Minutes has emerged as one of India’s fastest-growing quick commerce platforms by registering 50% month-on-month growth, more than 50 million unique visitors and delivering millions of orders across 19 cities and more than 2,900 pin codes. Built on Flipkart’s robust supply chain and tech-led operations, the service offers over 900 curated product categories, including daily essentials, beverages, personal care, and electronics. To celebrate this milestone, Flipkart Minutes provided an immersive experience for its customers and showcased how it remains truly ahead of the curve when it comes to highly engaging commerce experiences.

In Mumbai, Flipkart transformed a busy Carter Road into a vibrant brand zone with a striking umbrella installation offering a cheerful spot to take shelter during the monsoon showers and adding a moment of joy in an everyday work setting. In Bengaluru, employees at ETV office in Doddanekundi were surprised with a fun vending machine experience dispensing cupcakes, reinforcing Flipkart Minutes’ promise of delivering instant delights and everyday convenience, right when you need them.

Digitally, Flipkart created a playful WhatsApp voice-note activation where customers were invited to send birthday wishes to the Flipkart Minutes bot and, in return, received exciting deals and surprise offers. The experience was designed to be both fun and rewarding, giving shoppers a reason to smile before they shop. A special Minutes Birthday Bash Sale ran in parallel between August 18-20, offering exciting deals and offers across top categories. Customers who shopped for ₹300 or more unlocked a limited-edition Flipkart Minutes birthday box, turning a simple purchase into a celebratory keepsake for just Rs. 1/-

Flipkart Minutes also unveiled its first-ever annual report ‘Minutes That Move India’, a report unpacking what, when, and why India orders fast. The report captures how instant delivery is reshaping consumer behaviour across 19 cities and 2,900+ pincodes, revealing evolving preferences, shifting habits, and mood-driven commerce.

As Flipkart Minutes enters its second year, the platform remains focused on expanding its reach, deepening partnerships with brands and farmer networks, and strengthening its technology-led operations. With speed, selection, and reliability at its core, Flipkart Minutes is well-positioned to drive the next phase of India’s quick commerce evolution, delivering everyday essentials with greater efficiency, accessibility, and customer satisfaction.

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