Tuco Kids Nets $4 Mn To Invest In Brand Building, Distribution

Child personal care brand Tuco Kids has secured $4 Mn (INR 35.27 Cr) in a Series A round of funding led by RTP Global.

The funding round also saw participation from MG Investments, alongside its existing investors Whiteboard Capital and Fireside Ventures.

Tuco Kids cofounder Chanakya Gupta told Inc42, “Our primary investment will go into marketing, awareness and distribution, research and distribution of new products. Rolling out new categories and team building are aligned next.”

Founded in 2023 by Aishvarya Murali, Tuco Kids offers a wide range of personal care products for children aged between 3-13 years. Its product line includes soaps, lotions, body mists, shampoo, gels, and more. It also has a beauty category with kajal, and beetroot tints.

“We want to deploy in building the kids category under personal care across our own D2C platform, marketplaces, quick commerce and then eventually by the next year sometime into offline space, selected offline space,” the cofounder added.

To note, Gupta was roped in as cofounder of the brand earlier in February this year, who served as the business head at Cult Play (erstwhile Fitso) and group chief human resource officer at Curefit previously.

The startup sells its products via its own website as well as ecommerce and quick commerce platforms including Amazon, Flipkart, Blinkit among others.

In terms of the startup’s reach, Gupta claimed that, “In the last 12 to 14 months, we would have served close to 200K mums, in the scale of our customer segment. This is divided across marketplaces and in our own channel.”

Earlier, Tuco Kids raised $2 Mn in a seed round co-led by Fireside Ventures and Whiteboard Capital in September 2024.

Operating for over two years in the market, the cofounders declined to discuss the specifics of the topline and the bottomline performance of the startup.

However, Gupta said that, “I think our target by another 18 months is to get into the INR 100 Cr club, as per our growth trajectory.”

The kids-focussed BPC segment does have a higher market opportunity as there are very few brands that cater particularly to children such as Jhonson’s Baby and The Moms Co. Currently, labels such as Mamaearth and Himalaya sell kids-specific products among its personal care product offerings.

Besides this, babycare-focussed quick commerce venture, Peeko, recently emerged out of stealth mode and raised $3.2 Mn (INR 28 Cr) in its seed round led by Stellaris Venture Partners in August 2025.

As per Inc42’s report on State Of Indian Ecommerce H1 2025, Infocus: Quick Commerce, the BPC category in large, valued at more than $6.4 Bn as of 2024, is projected to reach over $28 Bn, growing at a CAGR of 28% by 2030.

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